My journey began in the bustling realm of traditional advertising, where I collaborated with iconic brands like Honda, Budweiser, and Tim Hortons, crafting campaigns that resonated with audiences far and wide.
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Embracing the digital revolution, I spearheaded groundbreaking projects, such as the first QR-based scavenger hunt for Kokanee beer, and played a pivotal role in catapulting Budweiser to the forefront of social media with over one million followers on Facebook. Yes, these achievements might hint at my industry tenure, but they also underscore a relentless pursuit of innovation.

My foray into Product Design came at a time when it was still starting out. I pioneered a unique approach to Design Operations approach within a cross-functional agile framework, significantly contributing to the successful launch of products for renowned brands like Loblaws, Sobeys, Enbridge, and Jersey Mikes. My method? Ensuring these launches were seamless, rapid, and budget-friendly.

Beyond the confines of work, my world is rich with varied interests. As an avid gamer, I find myself at the forefront of VR and AR technologies, exploring new realms of possibility. My creative spirit finds joy in drawing and the tangible satisfaction of home construction. Family time is precious, especially moments spent with my son, reinforcing the joys of everyday life.

Fitness is a staple, keeping me active and energized, but my mantra of "Always Be Learning" is what truly drives me. My latest academic venture? Diving into the depths of advanced AI, a testament to my belief in continuous growth.

My passion for design is matched only by my commitment to mentorship. Watching my team flourish and adapt in an industry that's constantly evolving brings me immense satisfaction. It's not just about leading; it's about inspiring growth and fostering a culture of shared success.