When Delete was approached to develop the backend system for the Black Lives Matter (BLM) donation platform, it presented an opportunity to contribute to a cause of profound social importance. The BLM team expressed a need for website design services as well, but budget constraints made it challenging for them to afford the typical agency rates. Recognizing the significance of this project, I, alongside our senior designer Anna Care, volunteered to design the website pro bono.
Our primary goal was to create a CMS-driven website that was visually compelling and easy for the BLM team to update and maintain. To ensure that the site met the specific needs of BLM, Anna and I engaged in detailed discussions with their team. We developed personas and journey maps to understand the target audience's interactions and expectations better. This user-centric approach was instrumental in designing the three templates for the CMS, ensuring the site would be both impactful and user-friendly.
The design process was collaborative and iterative, with the BLM team providing valuable feedback that guided the final look and feel of the website. Anna focused on designing the pages, while I took on the development of the CMS and the front end. Our synergistic approach enabled us to build a website that was not just visually appealing but also rich in functionality. The site featured animations, micro-interactions, and a robust CMS, all tailored to enhance user engagement and facilitate easy content management.
Despite the tight timeline and the additional challenge of balancing this project with our regular work commitments, we successfully delivered the website in just two weeks. The final product was a testament to our dedication and skill, offering agency-level quality without imposing financial burdens on the BLM team.
This project was more than just another assignment; it was an opportunity to make a meaningful contribution to an important social cause. The satisfaction of delivering a high-quality, impactful digital solution to BLM, and knowing that the funds could be directed towards their crucial advocacy work, was immensely rewarding.
© Brian Ross Design 2024