When approached to conceptualize and execute the entire brand identity for Fide Creative, a new creative services agency, the project presented an exhilarating challenge. With a tight timeline, this end-to-end creative endeavor required a deep dive into branding, design system development, brand guidelines creation, and website design and development.
The process began with a thorough understanding of Fide Creative's ethos and vision. Working closely with the client, I developed the brand guide and branding elements, ensuring each component resonated with the agency's core values and objectives. A standout feature was the custom font created for the Fide logo. The design of the 'f' and 'i' was symbolic, representing the partnership between Fide and its clients - the 'f' with its arm around the 'i' signifying collaboration and unity. This element was further accentuated by the use of a distinct accent color in the 'i', highlighting the diversity and uniqueness of each client Fide Creative works with.
The website development was another critical aspect of this project. I built it on a CMS platform to provide the client with flexibility and ease of maintenance. This decision was strategic, allowing the client to update, modify, and expand the website over time without needing extensive coding knowledge. To align with the agency's forward-thinking approach, all images on the site were created using generative AI, giving the website a cutting-edge, contemporary feel.This project was a testament to my versatility and capacity to manage multiple aspects of a design project single-handedly. From conceptualization to execution, every stage of the project was imbued with creativity, attention to detail, and a deep understanding of branding principles.
The final outcome was a cohesive and compelling brand identity for Fide Creative, encapsulated in a visually striking and user-friendly website. The client's satisfaction and their ability to build business using the tools and identity we created together were immensely gratifying. This project not only showcased my multifaceted design skills but also my ability to work closely with clients to bring their vision to life.
© Brian Ross Design 2024