In the fast-paced world of digital user experience, the opportunity to revitalize the online presence of a renowned brand like Jersey Mike's presented a unique challenge, especially following a previous agency's unsuccessful attempt. With a non-negotiable timeline and just three days to prepare for a crucial presentation in New Jersey, the stakes were high. My role in this high-pressure scenario was to lead and collaborate directly with a team of three designers, addressing the client's needs, learning from the failures of the current designs, and incorporating direct feedback into our approach.
Our team's dedication and focused strategy led to a successful presentation that won us the project immediately. The client was particularly impressed with our designs and the thoughtful UX considerations aimed at simplifying the user journey. My involvement spanned the entire lifecycle of the project – from initial user and stakeholder interviews to the development of final high-fidelity prototypes. This project was a collaborative endeavor, requiring seamless integration with cross-functional teams, including product managers, developers, and direct client interactions.
The objective was clear: elevate Jersey Mike's online platform to compete with giants like Chipotle and Subway. Through a meticulous design process and a keen focus on user experience, we developed a site that not only met this goal but exceeded expectations. The final product boasted a level of polish and a suite of features that set a new standard in the industry.
Overseeing the UX team, I ensured that every stage of the design process was aligned with our overarching vision. This involved constant communication with the product team and developers, ensuring that every aspect of the site, from the homepage redesign to the streamlined ordering flow, store locator, and profile management, was cohesive and user-centric. Our success was evident in the finished site – a testament to our team's ability to deliver under pressure, innovate within tight deadlines, and prioritize the user's needs above all.
The Jersey Mike's project stands as a prime example of effective leadership in a challenging environment. My role in guiding the team through intense preparation, addressing client concerns with precision, and delivering a product that redefined the brand's digital identity underscores my capabilities as a leader in the design field.
© Brian Ross Design 2024